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A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
product for the elderly already receiving long term care, which focused on impaired annuities, and finding ... the appropriate distribution options. Long-term care insurance=LTCI;Marketing and distribution;Underwriting; ...- Authors: Steve Cooperstein
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Payout annuities
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A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards
marketed to people at the “at-need” edge of long-term care and has the potential to instruct in bridging the ... being marketed to people “pre-need.” From Long-Term Care, Dec 2003, Issue No. 10 Product development; 9951 ...- Authors: Steve Cooperstein
- Date: Dec 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: Long-Term Care News
- Topics: Annuities; Long-term Care
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Retooling For Success in the Post-Retirement Market
Retooling For Success in the Post-Retirement Market This article describes the opportunities ... life situations (effective longevity and long-term care insurance funding mechanisms). Reframing The Power ...- Authors: Steve Cooperstein
- Date: Feb 2012
- Competency: External Forces & Industry Knowledge
- Publication Name: Product Matters!
- Topics: Pensions & Retirement